Your logo is the face of your brand, but when it comes to custom merch, even the best logos can fall flat if not executed properly. From awkward placements to color disasters, small missteps can turn your promotional items from sleek to sloppy. Let’s break down the most common logo mistakes that can ruin your merch—and how to dodge them like a pro.
1. Too Much Detail, Too Little Impact
Elaborate designs might look great on a screen but lose their magic when printed. Fine lines and intricate details often don’t translate well onto fabric, leading to a blurry, unrecognizable mess. Simplify your logo for maximum clarity and impact.
2. Color Clashes and Poor Contrast
Your logo’s colors should pop—not disappear. Dark logos on dark shirts? Bad move. Vibrant shades on the wrong background? Disaster. Always consider contrast and make sure your logo is optimized for different materials and printing methods.
3. Size Matters—And So Does Placement
A logo that’s too big can look overwhelming, while one that’s too small might go unnoticed. And let’s not forget about placement—off-centered prints, awkward chest logos, or logos too close to seams can throw off the entire design. A well-placed, balanced logo is key.
4. Ignoring Fabric and Print Methods
Not all printing methods are created equal. Screen printing, embroidery, DTF, and DTG each have their own strengths and limitations. Choosing the wrong method for your fabric can lead to dull colors, cracked prints, or uneven textures. Work with experts (like us!) to find the best fit.
5. Skipping the Proofing Stage
Rushing into production without double-checking proofs is a rookie mistake. Always review mockups, check color accuracy, and confirm placement before giving the green light. Trust us—taking an extra minute here can save you a ton of regret later.
Make Your Merch Flawless with Hale Ink
Avoiding these pitfalls is easier when you have the right team behind you. At Hale Ink, we ensure your logo looks crisp, clean, and perfectly placed on every piece of merch.
Ready to create merch that actually turns heads? Let’s make it happen. Contact us today and let’s bring your brand to life!
